How to upload content

You can manage all your ad creatives in the "Content" section of your Influ2 account. Influ2 covers major advertising channels, including social media (Facebook, Instagram, LinkedIn) and display networks (Bing, Google, Amazon).

The “Content” section allows you not only to upload ad content but also preview your ads while uploading.

Please note that Influ2 complies with the advertising policies of the platforms we serve ads on. We recommend reviewing these policies before uploading content to Influ2:

Requirements for accompanying information

Please make sure that your accompanying texts comply with the following length requirements:

Field	Length
Primary text	150 characters max for social carousel post; no limit for social single image post
Primary text (native ads)	90 characters max
Title	40 characters max
Title (native ads)	30 characters max
Description	255 characters max
Description (carousel ads)	18 characters max
Landing page URL	unlimited *should be a functioning web page, no PDF files are allowed

How to add new ad content to Influ2

1. In your Influ2 account, go to the “Content” section and click the "Add content" button.

2. Influ2 supports two content formats for ads – images and videos. From the dropdown, select either image or video content format:

Image content includes single image ads, carousel ads, native ads, and display ads.
Video content includes social media and native video ads.

How to upload image content

After selecting "Image content," a new content window will appear where you can specify details for your ad, including social media accounts, texts, and images.

Image format requirements:

Image formats: PNG, JPG, JPEG, and GIF (only for display)
Maximum file size: 8 MB

To upload image content, complete the following fields:

1. Content name. This is the name that is going to show on the list of all content campaigns in Influ2. We recommend choosing a name that you will easily associate with a corresponding campaign later on.

2. Landing page URL. Input the landing page URL where the ad will direct users. We recommend using ungated content on landing pages.

You can add custom utm_medium and utm_content parameters, but the following parameters are populated automatically by Influ2:

utm_source: Influ2
utm_campaign: content ID from your Influ2 interface
utm_term: used by Influ2 for internal tracking.

3. Ad type. To successfully create an image ad, it is essential to provide information for all three available ad types: social, native, and display. Please note that you cannot create an ad using only one or two formats; all three must be populated.

Here’s a breakdown of each type:

Social: These ads appear on social media platforms such as LinkedIn, Facebook, and Instagram. Within Influ2, there are two formats for social media image ads: single image ads, which showcase one visual, and carousel ads, which allow for multiple images to be displayed in a swipeable format.
Native: Native ads are integrated into content on platforms like Google and Bing, designed to match the look and feel of the surrounding content. This makes them less intrusive and more engaging for users.
Display: Display ads are served on various websites, including Amazon and other third-party sites that participate in display network programs. These ads typically consist of visually engaging graphics and are facilitated through networks like Google Ads and Bing Ads.

Social

4. In the “Social” tab, you can choose between two types of social media ads – single image and carousel.

4.1 For single image ads, you will need to provide the following details:

Facebook page URL. Link to the Facebook page from which you want to show your ads.

Please note! You only need to do this once. After the first time, your Facebook page URL will automatically appear in this field. If you have multiple Facebook pages, they will be available in a dropdown menu.
LinkedIn page URL. Link to the LinkedIn page from which you want to show your ads.

Please note! You only need to do this once. After the first time, your LinkedIn page URL will automatically appear in this field. If you have multiple LinkedIn pages, they will be available in a dropdown menu.
Primary text. The accompanying text is displayed above the banner.
Title. The text that appears right below the banner, drawing the most attention.
Description. Secondary text displayed below the title.
Images. The single-image ad has two required image dimensions: 1080x1080 and 1200x628.

4.2 For carousel ads, Influ2 automatically creates a separate carousel card for each uploaded image based on the provided information. You will need to add the following information:

Facebook page URL. Link to the Facebook page from which you want to run your ads.

Please note! You only need to do this once. After the first time, your Facebook page URL will automatically appear in this field. If you have multiple Facebook pages, they will be available in a dropdown menu.
LinkedIn page URL. Link to the LinkedIn page from which you want to run your ads.

Please note! You only need to do this once. After the first time, your LinkedIn page URL will automatically appear in this field. If you have multiple LinkedIn pages, they will be available in a dropdown menu.
Primary text. The accompanying text displayed above the entire carousel.
Images. Upload 2 to 10 images, each with the required dimensions of 1080x1080.
Title. A title for each image in your carousel displayed underneath each image in the carousel.
Description. A description for each image in your carousel displayed right underneath the title.
Landing page URL. Each image in the carousel can lead to a different landing page. Specify a landing page URL for each card in the carousel.

Native

5. For a native ad campaign, select the "Native" tab in the "New content" window and provide the following information:

Title. The text that appears right below the banner, drawing the most attention.
Primary text. This is an accompanying text that is displayed as a description under the title.
Images. The native ad has two required image dimensions: 1080x1080 and 1200x628.

Display

6. To launch a display ad campaign, choose the "Display" tab in the "New content" window and upload your ad images. The required image dimensions are:

300x250
728x90

Optional dimensions include:

300x600
160x600
970x250
320x50

You can also use GIFs for display ads. No additional information like primary text or title is required for launching display ads.

How to upload video ad content

Once you select the "Video content" option from the dropdown menu, a new content window will appear where you can specify the details for your ad, including social media accounts, accompanying texts, and video files.

To upload video content, complete the following fields:

1. Content name. This is the name that is going to show on the list of all content campaigns in Influ2. We recommend choosing a name that you will easily associate with a corresponding campaign later on.

2. Landing page URL. Specify the landing page URL that you want the video ad to direct to. We recommend using ungated content on landing pages.

You can add custom utm_medium and utm_content parameters, but the following parameters are populated automatically by Influ2:

utm_source: Influ2
utm_campaign: campaign ID from your Influ2 interface
utm_term: used by Influ2 for internal tracking

3. Ad type. To successfully create a video ad, it is essential to provide information for both available ad types: social and native. Please note that you cannot create an ad using only one format; both sections must be populated.

Here’s a breakdown of each type:

Social: These ads appear on social media platforms such as LinkedIn, Facebook, and Instagram.
Native: Native ads are integrated into content on platforms like Google and Bing, designed to match the look and feel of the surrounding content. This makes them less intrusive and more engaging for users.

Social

4. For the video ad, you will need to add the following details:

Facebook page URL. Link to the Facebook page from which you want to show your ads.

Please note! You only need to do this once. After the first time, your Facebook page URL will automatically appear in this field. If you have multiple Facebook pages, they will be available in a dropdown menu.
LinkedIn page URL. Link to the LinkedIn page from which you want to show your ads.

Please note! You only need to do this once. After the first time, your LinkedIn page URL will automatically appear in this field. If you have multiple LinkedIn pages, they will be available in a dropdown menu.
Title. The text that appears right below the video, drawing the most attention.
Primary text. The accompanying text that is displayed above the video.
Description. Secondary text displayed below the title.
Video. Video files must be in MP4, MOV, or M4V formats. The video file size should not exceed 1 GB, and the resolution must not exceed 1920x1920. The recommended ratios are 1:1, 16:9, or 9:16.
Thumbnail Image. A preview image that appears in the feed before the video starts playing. Maximum size is 8 MB, in PNG, JPG, or JPEG format. The recommended ratios are 1:1, 16:9, or 9:16.

Native ads

5. For native video ads, provide the following information:

Title. The main text that appears right below the video.
Primary Text. Accompanying text displayed as a description under the title.
Video. Video files must be in MP4, MOV, or M4V formats. The video file size should not exceed 1 GB, and the resolution must not exceed 1920x1920. The recommended ratios are 1:1, 16:9, or 9:16.
Thumbnail Image. Preview image (PNG, JPG, or JPEG, max 8 MB). The recommended ratios are 1:1, 16:9, or 9:16.

How to save your content

Once you have uploaded your ad content, press the “Create” button at the bottom of the window to save it to your Influ2 content library.

Please note! Uploading ad creatives doesn’t automatically launch an ad. Once all your banners and videos are uploaded to Influ2, you can assign them to corresponding campaigns and cohorts in the Cohorts section later on when you are ready to launch a campaign. Read about how to launch a campaign with Influ2.