A campaign in Influ2 is launched automatically once you add creatives to each stage of the journey within a cohort. Basically, you need to prepare cohorts, journeys, and content separately and then connect them
Here’s what you need to do to launch a campaign:
1. Connect Influ2 to your CRM and add prospects to your cohort based on the criteria you choose.
2. Create a custom journey and connect it to a corresponding cohort.
3. Upload ad creatives in the ‘Content’ section of your Influ2 account.
4. Now, go back to the ‘Cohort’ section and start adding previously uploaded content to the corresponding journey stages of a cohort. To add a creative to a journey stage, just open a cohort and press the plus (‘Create content’) icon near each stage.
That’s it. The moment you add a creative to a cohort’s stage, this stage becomes active automatically. No need to do anything else.
Note! Once you add content to cohorts and, therefore, launch a campaign, your content must undergo moderation. This process may take up to a few days.