The Feed section of the Influ2 dashboard accumulates the most important metrics from other sections of the platform:
1. Influenced opportunities show a brief summary of the Revenue report. Here you can see the number of created/progressed/won opportunities over a specific period of time.
2. Marketing impact shows account-wide metrics like the number of reached or influenced buying groups, the total number of people reached from those buying groups and their average click-through rate.
3. Buying group engagement is a visual representation of the number of reached and engaged buying groups together with the number of recorded engagement signals.
4. The ‘Engagement signals’ pie chart shows how fast sales react upon engagement signals from prospects and send them personalized follow-ups. There are four buckets in this chart: less than two days, three to seven days, more than eight days, or no outreach at all.
5. The ‘Engagement’ section is a feed of every engagement signal from every prospect that is currently in your targeting. You can click on a prospect’s name or an account’s name to open more detailed reports about them.
6. The ‘Requires attention’ section shows a list of engagement signals that weren’t reacted upon by sales, which ad creatives didn’t pass moderation, etc.
You can choose a period of time for which you want to see a report in the top right corner of the Feed section, and it will apply to all reports in the section.