Influ2 is a contact-level advertising platform designed to help you reach specific people within your target accounts and see exactly who interacts with your ads. To make the most of your campaign, it’s important to understand how our pricing model works and what we mean by a "slot."
What is a Slot?
A slot is simply one person who has viewed your ad at least once. Each time a unique person from your audience sees your ad, a slot is consumed. The total number of people reached by your ads is equal to the number of slots used.
Example:
If your plan includes 2,000 slots per month, you’re paying to reach up to 2,000 unique people each month. If a person views your ad multiple times, they still only consume one slot, as slots are based on unique individuals, not repeated views. However, this resets the following month, and those 2,000 individuals who you previously reached, will count towards the current month’s slot limit if they remain in targeting.
Plan types
We offer two types of plans to suit your needs:
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Monthly Limits: You receive a set number of slots each month. Your slots reset at the beginning of every billing cycle, and unused slots do not roll over to the next month. So we recommend keeping an eye on your slot usage to make sure you're reaching your target audience efficiently.
- Annual Limits: This option gives you more flexibility. If you don't use all your slots in one month, you can use them in a future month to maximize your ad reach.
Exceeding your slot limit?
If you reach your slot limit and still want to expand your campaign, you can easily purchase additional slots to continue engaging more people.
Key takeaways
- A slot = one unique person reached by your ad, every month they are reached.
- Slots are used based on unique views, not multiple views by the same person.
- Monthly plans have a set number of slots; annual plans give you the flexibility to use slots across the year.