Managing content within cohorts

This article explains how to manage content in specific cohorts, including adding, pausing, and archiving content within a journey stage. Follow these clear steps to ensure effective content management.

How to add content to a journey stage 

1. Go to the Cohorts Section in your dashboard.

2. Select the Cohort where you want to add new content.

3. Click the “+” icon in front of the desired Journey Stage.

4. Choose the content you want to add and click “Launch.”

Optional: Set a Stop Date

  • To run content until a specific date, select a Stop Date before launching.
  • Click Launch to save and apply your changes.

If you need to make changes to content running in a cohort, you can either Pause or Archive it.

How to pause content 

Pausing is ideal when you want to:

  • Temporarily replace existing content (e.g., for a short-term campaign or event promotion).
  • Quickly switch to new ads while keeping the existing content available for future use.

Steps to Pause and Replace Content:

  1. Assign New Content First:
    • Upload and assign the new content to the desired cohort or journey stage.
    • Allow the new content to complete moderation (typically 1–2 days).
  2. Pause the Existing Content:
    • Go to the specific Journey Stage in the cohort.
    • Click the ⋮ (three-dot menu) next to the content you want to pause.
    • Select “Pause.”

Important Notes:

  • Always assign and wait for new content to go live before pausing the old content to avoid ad delivery interruptions.
  • Moderation Time: 1–2 days on average.
  • Best Practice: Ensure the new content is active before pausing the current content.

Steps to Activate Paused Content:

  1. Go to the specific Journey Stage in the cohort.
  2. Click the ⋮ (three-dot menu) next to the content you want to archive.
  3. Select “Activate.”

How to archive content 

Archiving is recommended when:

  • Content has a low CTR or has been running for several months.
  • You want to avoid creative fatigue and permanently remove the content from the cohort.

Steps to Archive Content:

  1. Go to the specific Journey Stage in the cohort.
  2. Click the ⋮ (three-dot menu) next to the content you want to archive.
  3. Select “Archive.”

What Happens When You Archive Content?

  • The content is removed from the cohort view.
  • To view archived content, click “Show Archived Content” on the cohort page.
  • You can review the details of archived content by selecting it.

By following these steps, you can effectively manage content within cohorts and optimize your ad performance.