We’re excited to introduce a more intuitive, feature-rich cohort builder experience, now available in your Influ2 account.
Reminder: A cohort is a group of targets that meet specific criteria of your choosing. You can easily build a cohort, assign them a tailored journey, and deliver relevant content to maximize your budget and boost results.
What’s new with this release?
- A smoother flow guides you step by step through the process of building out your cohort.
- Leverage deal or opportunity criteria to more effectively segment your audience.
- Target users associated with an opportunity, like deal champions.
- Exclude certain users from a cohort so they don’t see your ads; this is often used to remove customers, competitors, or people who have opted out.
Example
Imagine you’re launching a special offer for marketers across North America. You want every dollar of your ad spend to count by targeting only people who meet this criteria. You also want to exclude current customers and competitors from seeing the ads about your offer.
Using the new Influ2 cohort builder, you can fine-tune your very specific audience and sync them from your CRM to start targeting.
See for yourself: Take a self-guided tour of the new cohort builder
Learn more in the Help Center: How to create a cohort
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