Understanding the Differences Between Influ2 and 6sense—and How to Use Them Together

Customers often ask how Influ2 compares to 6sense, and whether the two can work together. The short answer? They’re fundamentally different tools—but can be powerful if used in tandem.

This article breaks down what each platform does best, how they differ, and how you can integrate them into a cohesive strategy to drive better results across sales and marketing.

Influ2's contact-level targeting

Influ2 targets the exact decision-makers in your key accounts with ads across LinkedIn, Meta, Google Display, YouTube, and more—and shows exactly who engaged with your ads, when, and what content resonated. This precision helps sales personalize outreach and accelerate deals.

With Influ2 you can: 

• Run ads directly to named decision-makers (e.g., "Jane Kane, VP of Marketing at Mochi Insurance").

• See who viewed and clicked on your ads in real time.

• Automate notifications in Slack or your CRM when someone from your buying group shows interest or intent. 

Target people, not devices

Most platforms rely on third-party cookies, IP resolution, or form fills to recognize a visitor. Influ2 is a new way of advertising that leverages: 

• Deterministic matching (via hashed emails/CRM data)

• Anonymous-safe delivery (media platforms don’t see identities)

• Post-cookie ready targeting (future-proof)

This increases precision, ensures privacy compliance, and delivers more reliable attribution.

Influ2 vs. 6sense: What’s the difference?

Why Use Both Influ2 and 6sense?

When used together, 6sense and Influ2 create a complete buyer engagement engine to identify the right accounts, engage the right people, and alert sales at the right time. Here's how they work together:

Step 1: Use 6sense to find high-intent accounts

• Use 6sense’s predictive engine to identify accounts showing buying intent.

• Segment by buying stage, product interest, or account fit (e.g., early-stage vs. decision-ready).

Step 2: Build Influ2 audiences

• Layer 6sense intent data into your Influ2 campaign setup.

• Import contact lists (decision-makers, influencers) from CRM or use 6sense insights.

Step 3: Run contact-level ads via Influ2

• Deliver ads tailored by persona, use case, and stage. 

• Track clicks, visits, and engagements by contact.

Step 4: Alert sales in real time

• Use Influ2’s Slack or CRM notifications to alert Sales when someone engages.

• Sales knows who to reach out to and what message will land.

• Combine with 6sense account data to prioritize who to reach out to and when.

Step 5: Optimize together

• Refine messaging and follow-up based on real engagement data from both platforms.

Real-world example

Let’s say 6sense shows ACME Corp is in the Decision stage. You identify key roles that you want to target: 

• VP of IT

• Director of Operations

• Procurement Manager

Using Influ2: 

• You launch ads specific to each role’s pain points

• The Director of Operations clicks on a case study

• Influ2 alerts ACME's sales rep in real time with intent signals 

• The rep follows up with a relevant message based on the Director of Operation's actions, leading to a timely, relevant, and warm conversation.

Summary

When it comes to Influ2 and 6sense, you don’t have to pick one over the other; each solution brings something different to the table. If you're looking to reach and engage specific people within your target accounts, Influ2 fills that gap and works alongside broader ABM platforms like 6sense.