Understanding the Differences Between Influ2 and Demandbase—and How to Use Them Together

Customers often ask if they need Influ2 if they already use Demandbase. The short answer? Yes—because they do very different things. Demandbase helps you identify the right accounts. Influ2 helps you reach the right people within those accounts. Together, they create a complete strategy for targeting, engagement, and conversion.

This article explains how both platforms work, how they differ, and how they can be used together to drive stronger results across your sales and marketing teams.

Influ2's contact-level targeting

Influ2 delivers ads to specific decision-makers inside your key accounts and shows exactly who engaged, when, and how. It works across LinkedIn, Google Display, YouTube, Meta, and more—giving Sales precise signals for outreach.

With Influ2, you can:

• Run ads to named individuals (e.g., “Amir Patel, SVP of Product at Quantix”)
• See real-time views, clicks, and content engagement by contact
• Trigger alerts in Slack or your CRM based on contact-level activity

This level of granularity enables personalized, timely follow-up—and reduces the guesswork for Sales.

Influ2 vs. Demandbase: What’s the difference?

Why use both Influ2 and Demandbase?

Together, Demandbase and Influ2 allow you to go from broad account insights to targeted engagement at the contact level. Here’s how it works:

Step 1: Use Demandbase to find in-market accounts

Leverage Demandbase’s AI and firmographic filters to identify accounts that are showing intent or fit your ICP.

Step 2: Segment and prioritize

Use Demandbase scoring and buying stage models to prioritize accounts for outreach or advertising.

Step 3: Build contact-level audiences in Influ2

Pull contact lists from your CRM or Demandbase insights, focusing on decision-makers and influencers.

Step 4: Launch personalized Influ2 ads

Run ads tailored to persona, use case, or funnel stage—at the contact-level.

Step 5: Alert Sales in real time

When a contact engages with an ad, Sales gets notified immediately—along with the content that resonated.

Step 6: Align and optimize

Use both platforms’ engagement data to refine targeting, personalize messaging, and improve conversion rates.

Real-world example

Let’s say Demandbase shows that Orbitron Energy is surging in interest around operational analytics.

You identify key roles:

• VP of Operations
• Senior Data Engineer
• Procurement Director

Using Influ2:

• You launch tailored ads to each person based on their role
• The VP of Operations clicks on a product demo page
• Influ2 alerts the assigned sales rep in real time
• The rep follows up with a personalized message based on that content

This contact-level engagement drives a more relevant, timely, and high-converting sales conversation.

Summary

Influ2 and Demandbase aren’t competitors—they’re complementary. Demandbase gives you broad visibility and segmentation at the account level. Influ2 fills in the gaps by engaging the actual people in the buying group, delivering sales-ready insights your team can use right away.