Having multiple Facebook pages for advertising improves your reach
Influ2 ads rely on targeting specific contacts with tailored creatives. That’s why they may be activated multiple times across different clusters, geographies, and buyer segments. As a result, a single creative can occupy up to 10 different Facebook ad slots.
However, Facebook limits how many ads can run from a single page. For example, if your ad budget is under $100K USD per month, you can run no more than 250 ads from one page at a time. To avoid hitting these limits and ensure maximum reach, we recommend running ads from multiple Facebook business pages.
This gives you:
- Higher reach across targeted audiences;
- Flexibility to tailor messaging by region, product, sales rep, industry.
Personalization at the page level
Using multiple Facebook pages isn’t just about scaling your reach. It also adds another layer of personalization. While prospects don’t usually visit the page behind an ad, they do see the page name and avatar before going straight to your landing page. When those elements are relevant, they can make your ad even more personalized and credible.
Here are a few common ways to structure additional pages:
- By industry – e.g., [Your Company] for Cybersecurity
- By sales rep (great for ads personalized by AEs, SDRs, or BDRs) – e.g., Kate from [Your Company]
- By product or feature – e.g., Audiencescope by [Your Company],
- By geo – e.g., [Your Company] in EMEA.
...Or any other structure that aligns with how you run your campaigns.
Keeping your brand consistent with multiple pages
Best practices for managing multiple pages
Creating a new page is straightforward: just copy over the key details from your main page and add a few basic posts or contextual elements (like a cover image or a pinned post). Once it’s set up, it requires no ongoing effort to maintain.
To keep everything clean and consistent across pages, we recommend a few simple best practices:
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Use descriptive page names. Make it clear what each page is for, whether it’s focused on a product, vertical, or rep.
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Use brand-consistent avatar and cover image. Use a brand-approved avatar and cover image: your logo, sales rep headshots, or custom visuals.
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Add a clear page description. Use the description to give visitors more context about the page and who it’s intended for.
- Pin a contextual post. You can publish and pin a post that explains why your product is a great fit for the audience you target with this page. This post may include useful links to your main Facebook page, case studies or other relevant resources. You can also post occasional content tied to the page’s theme, but it’s not required.
Your main page still comes first
Your main Facebook page will remain the primary presence and will continue to rank highest in Facebook search – provided it’s active and complete. Facebook prioritizes:
- Engagement. Likes, followers, reviews, and messages all help.
- Completeness. Ensure the main page has a profile photo, cover image, and full business details.
- Activity. Regular posts, comments, and high responsiveness also improve ranking.
As long as your additional pages have clear, contextual purposes and follow these best practices, they’ll support your ad performance without diluting your brand presence. You can easily archive any page once you don’t need it.